About The Barber
Jamar Hardin
Founder · LBB Luxury Beard Butter
Jamar Hardin has spent over 16 years helping clients build confidence through grooming and self-care.
Working directly with men every day provided unique insight into what customers wanted from beard care products. Through countless conversations about confidence, appearance, and personal presentation, the vision for LBB was born.
"To help men elevate their grooming routine through premium products that deliver both performance and luxury."
That mission lives in every jar of LBB. From the refined scent profile to the barber-tested formula, every detail is designed to make the daily ritual of grooming feel as elevated as the man it serves.
The Journey
A Craft Refined
- 2009
Behind The Chair
Begins his journey as a barber, mastering the craft of men's grooming.
- 2015
Building Trust
Builds a loyal clientele through personalized service and an eye for detail.
- 2025
The Gap
Identifies the missing balance between moisture and sophisticated scent profiles in beard care.
- 2026
LBB Is Born
Launches LBB Luxury Beard Butter — performance meets luxury.
Brand Mission